Privacy Policy

Effective Date: March 5, 2026

This Privacy Policy describes how this dental practice (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit or interact with this website. We are committed to safeguarding your privacy and handling your personal information responsibly.

By using this website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described here, please do not use this website.

1. Information We Collect

We may collect the following categories of information when you visit or interact with this website:

1.1 Information You Provide Directly

When you submit a form, request an appointment, consent to receive text messages, or otherwise contact us through this website, you may provide information such as:

• Your name
• Email address
• Phone or mobile number
• Appointment preferences or scheduling requests
• Your consent and communication preferences
• Any additional information you choose to include in a message or form submission

1.2 Information Collected Automatically

When you visit this website, certain information may be collected automatically through cookies, scripts, and similar technologies. This may include:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source that directed you to this site
• Phone call activity, including calls placed through dynamically displayed phone numbers on this website for call attribution and analytics purposes

1.3 Information from Third-Party Tools

This website uses third-party analytics, advertising, communication, and operational tools that may collect or process information about your activity. These tools are described in more detail in Section 4, Cookies and Tracking Technologies.

2. How We Use Your Information

We may use information collected through this website for the following purposes:

• To respond to your inquiries, appointment requests, and form submissions
• To communicate with you regarding your request, appointments, or our services
• To send appointment confirmations, reminders, scheduling updates, and other service-related communications
• To send text messages when you have provided consent
• To operate, maintain, and improve this website
• To analyze website traffic and user behavior for performance optimization
• To measure the effectiveness of advertising and marketing efforts
• To attribute phone calls and inquiries to their originating source for analytics purposes
• To maintain records of your communication preferences and consent
• To comply with applicable legal obligations

Consent to receive text messages is not a condition of purchasing goods or services or receiving dental treatment.

3. How We Share Your Information

We do not sell your personal information.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Exceptions include text messaging originator opt-in data and consent; this information will not be shared with third parties.

We may disclose limited information to service providers that perform operational services on our behalf, such as website management, form processing, appointment communication, text message delivery, analytics, advertising measurement, and call tracking. These providers may only process information as necessary to provide the requested services and are not authorized to use your information for their own independent marketing purposes.

3.1 Website Management Provider

This website may be operated and maintained by a third-party website management provider on behalf of this practice. This provider may receive and process form submissions, analytics data, and call-tracking information while managing the website.

The provider processes this information on behalf of the practice and is not authorized to use personal information for its own independent purposes.

3.2 Third-Party Service Providers

We may use third-party tools and services for analytics, advertising measurement, call tracking, form processing, communication delivery, and website functionality. Categories of service providers may include:

• Website hosting and management providers
• Website analytics providers
• Advertising and marketing platforms
• Call-tracking and attribution services
• Form-processing and delivery services
• Appointment scheduling providers
• Text messaging and communication providers

These service providers may receive only the information reasonably necessary to perform their services. Mobile information, text messaging opt-in data, and consent records will not be shared with third parties or affiliates for their marketing or promotional purposes.

3.3 Legal Requirements

We may disclose information if required to do so by law, regulation, legal process, or governmental request. We may also disclose information when we reasonably believe disclosure is necessary to protect our rights, investigate fraud, enforce our policies, or protect the safety of patients, website users, or others.

4. Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies to collect information about browsing activity. These technologies serve different purposes.

4.1 Essential Cookies

Essential cookies are necessary for the basic operation of this website, including page navigation, form functionality, and access to secure areas. Certain website features may not function properly without these cookies.

4.2 Analytics Cookies

We use analytics tools to understand how visitors interact with this website. These tools may collect information such as pages visited, time spent on the website, device information, and how visitors arrived at the website.

We use this information to improve website performance, content, and user experience.

4.3 Advertising and Marketing Cookies

This website may use advertising and remarketing technologies provided by third-party platforms. These tools may use cookies or tracking pixels to:

• Measure advertising effectiveness
• Track conversions from advertising campaigns
• Understand how visitors interact with the website
• Deliver relevant advertisements on other websites or platforms

Information collected through advertising technologies is subject to the privacy policies of the applicable platform.

4.4 Call-Tracking Technology

This website may use dynamic number insertion technology that displays unique phone numbers to visitors for the purpose of attributing calls to their originating source, such as a specific advertisement, search engine, campaign, or webpage.

This technology may use scripts to associate a browsing session with a displayed phone number and may collect information about the referring source, call activity, and caller identification details.

4.5 Managing Your Cookie and Tracking Preferences

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of this website.

Most browsers allow you to refuse, block, or delete cookies. Instructions for managing cookies vary by browser.

You may also opt out of interest-based advertising through methods including:

• The Digital Advertising Alliance opt-out tool
• The Network Advertising Initiative opt-out tool
• Advertising preference settings offered by platforms such as Google and Meta
• Browser-based opt-out signals, including Global Privacy Control

Where required by applicable law, we recognize a valid Global Privacy Control signal as a request to opt out of the sale or sharing of personal information.

5. Text Messaging and SMS Communications

When you provide your mobile phone number and affirmatively consent to receive text messages, we may send you messages related to:

• Appointment requests
• Appointment confirmations and reminders
• Scheduling and rescheduling
• Follow-up communications
• Practice announcements
• Services you have requested information about
• Promotional or marketing communications, when separately authorized

Consent to receive text messages is voluntary and is not a condition of purchasing goods or services or receiving dental treatment.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.

5.1 Text Message Consent and Data Use

Your mobile phone number, text messaging consent, and opt-in information will be used only for the communication purposes disclosed when consent is requested.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties.

We may use a communication service provider solely to deliver messages on our behalf. Such providers may only process mobile information as necessary to provide the messaging service and may not use it for independent marketing or promotional purposes.

5.2 How to Opt Out of Text Messages

You may stop receiving future text messages at any time by replying with any of the following words:

STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE

After submitting an opt-out request, you may receive one final message confirming that your request has been processed. We will then stop sending text messages to that number unless you later provide consent again.

For assistance, reply HELP or contact the practice using the contact information provided on this website.

Mobile carriers are not responsible for delayed or undelivered messages.

6. HIPAA and Protected Health Information

This website is not a secure or HIPAA-compliant communication channel. The general contact forms and communication features available on this website are not designed or intended for the transmission of Protected Health Information as defined under the Health Insurance Portability and Accountability Act.

Please do not submit sensitive health information, medical records, insurance details, Social Security numbers, payment card information, or other Protected Health Information through general website forms.

If the practice offers online scheduling, patient intake forms, patient portals, or other services that collect health-related information, those services may be provided through separate third-party platforms designed for healthcare communications. Those platforms are governed by their own privacy policies, security practices, and terms of use.

If you have questions about how your health information is handled by the practice, please contact the practice directly using the contact information provided on this website.

7. Medical Disclaimer

The content on this website is provided for general informational and educational purposes only. It is not intended to be, and should not be interpreted as, professional medical or dental advice, diagnosis, or treatment.

No Doctor-Patient Relationship

Visiting this website, submitting a form, calling the practice, or sending a text message does not establish a doctor-patient relationship.

A doctor-patient relationship is established only through a formal consultation and acceptance as a patient by the appropriate provider.

Not a Substitute for Professional Care

You should not rely on information presented on this website as a substitute for professional dental or medical advice.

Always seek the advice of a qualified healthcare provider regarding any dental or medical condition or before making decisions about treatment.

No Guarantee of Results

Descriptions of procedures, treatments, outcomes, testimonials, or patient experiences are provided for informational purposes only. They do not guarantee that any patient will receive the same or similar results.

Individual treatment needs and outcomes vary.

8. Emergency Disclaimer

If you are experiencing a medical or dental emergency, call 911 or go to the nearest emergency room immediately.

Do not use this website, its forms, email, or text messaging features to seek emergency care. These communication channels may not be continuously monitored and should not be used for urgent or time-sensitive matters.

9. Your Privacy Rights

Depending on where you reside, you may have certain rights regarding your personal information under applicable state privacy laws.

These rights may include the ability to access, correct, delete, or restrict certain uses of your personal information.

9.1 Rights Under California Law

If you are a California resident, you may have rights under the California Consumer Privacy Act and California Privacy Rights Act, including:

Right to Know: You may request information regarding the categories and specific pieces of personal information collected about you, the sources of that information, the purposes for collecting it, and the categories of recipients to whom it was disclosed.

Right to Delete: You may request that we delete personal information collected from you, subject to applicable legal exceptions.

Right to Correct: You may request that we correct inaccurate personal information maintained about you.

Right to Opt Out of Sale or Sharing: We do not sell personal information. To the extent that certain advertising technologies may be legally considered a form of sharing, you may request to opt out by managing your cookie preferences or using a recognized Global Privacy Control signal.

Right to Non-Discrimination: We will not unlawfully discriminate against you for exercising your privacy rights.

9.2 Rights Under Other State Privacy Laws

Residents of states with comprehensive privacy laws may have similar rights, including the right to:

• Access personal information
• Correct inaccurate information
• Request deletion of information
• Obtain a copy of certain information
• Opt out of targeted advertising or certain data-sharing activities
• Withdraw consent where processing is based on consent

To exercise a privacy right, contact the practice using the contact information provided on this website.

We may need to verify your identity before processing a request. We will respond within the period required by applicable law.

10. International Visitors

This website is operated in the United States and is primarily intended for visitors located in the United States.

If you access this website from outside the United States, your information may be transferred to, stored in, or processed in the United States. Privacy and data protection laws in the United States may differ from those in your country of residence.

By using this website and voluntarily submitting information, you acknowledge that your information may be processed in the United States.

Visitors located in the European Economic Area, United Kingdom, or other jurisdictions with applicable data protection laws may have additional rights. Contact the practice using the information provided on this website to submit a request.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Form submissions, consent records, appointment communications, and related correspondence may be retained for a reasonable period to facilitate follow-up, document communication preferences, resolve disputes, and support practice operations.

Text messaging opt-in and opt-out records may be retained as necessary to document consent and comply with applicable requirements.

Aggregated or anonymized data that can no longer reasonably identify an individual may be retained for analytical or operational purposes.

12. Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect information collected through this website against unauthorized access, use, alteration, or disclosure.

However, no method of Internet transmission or electronic storage is completely secure. We cannot guarantee the absolute security of information transmitted through this website.

If a data breach affects personal information, we will provide notifications to affected individuals and regulatory authorities when required by applicable law.

13. Children’s Privacy

This website is not directed toward children under the age of 13, and we do not knowingly collect personal information directly from children under 13 without appropriate authorization.

If you are a parent or legal guardian and believe a child has submitted personal information through this website, contact the practice so reasonable steps can be taken to review and, when appropriate, delete that information.

14. Third-Party Links and Platforms

This website may contain links to third-party websites, platforms, or services, including:

• Online scheduling platforms
• Patient intake systems
• Patient portals
• Payment platforms
• Social media pages
• Review websites
• Mapping and navigation services

These services are not operated or controlled by this practice. Their collection and use of information are governed by their own privacy policies and terms.

We are not responsible for the privacy, security, availability, or content of third-party websites or platforms.

15. How to Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, want to update your communication preferences, or have concerns about how your information is handled, please contact us:

Bemis Family Dental
Phone: (817) 237-9701
Email: office@bemisfamilydental.com

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal obligations, or other circumstances.

When material changes are made, the Effective Date at the top of this Privacy Policy will be updated. We encourage you to review this policy periodically to remain informed about how information is collected, used, shared, and protected.

This full version incorporates the website’s existing information-collection, service-provider, HIPAA, security, and privacy-rights provisions while adding the required mobile-data and opt-out disclosures.